There is no denying that businesses need to stay ahead of competition. In the world of business, data means a lot. But having access to data isn’t enough — you need to understand it, interpret it, and use it to drive better decision-making. That’s where business intelligence (BI) comes in.
Business intelligence is often thrown around in business and marketing settings, but what exactly is it? With so much uncertainty in the market, why should you use BI? Read on to find out.
Business intelligence (BI) is the process of collecting, analysing, and reporting data to help make better business decisions. Business intelligence helps to convert data into insights to create an advantage. By incorporating all aspects of your company, from sales and marketing to finance, business intelligence can help you identify areas to capitalise on.
Raw data can be used for strategic decisions.
BI tools can range from simple spreadsheets and databases to more sophisticated tools. All of these technologies are designed to help you make sense of large amounts of data quickly and accurately. It’s not just about having data — it’s about sorting through it to find patterns.
Data can be collected from internal and external sources, such as customer surveys, sales reports, financial documents, or analytics from websites or social media accounts. By combining this data, businesses can understand their operations deeper. These insights can then inform decisions concerning budgeting, forecasting, reporting, hiring practices, product development, etc.
How To Get Started With Business Intelligence?
The possibilities for using BI are limitless because there are so many angles to bend insights.
BI helps to become more agile by providing interactive dashboards with insights about changes. For example, you can also use it to monitor operational performance to identify areas where improvements need to be made or resources allocated differently. Or you can use it to understand customer behaviours to create targeted marketing campaigns. Or adjust pricing strategies to make your company more competitive.
First — Choose the Right Tools
The first step in developing your business intelligence is to choose the right tools. It means selecting software that will help you collect and analyse data. Popular options include BI platforms such as Tableau and Microsoft Power BI, as well as CRM systems such as Salesforce or HubSpot. It’s important to select software that integrates with other existing systems you already use. It has to be compatible with your existing tech stack.
Second — Create an Analytical Framework
Once you have chosen the right tools, it’s time to create an analytical framework. It means defining goals, metrics, and KPIs you want to track. These goals should be aligned with your overall business objectives, so take some time to think about what matters most for your organisation before going forward.
Third — Data Collection & Organisation
Then collect relevant information from different sources. You must ensure that the data you collect is accurate and up-to-date. Data should be collected regularly so that it can be monitored over time. It will give you an idea of how specific metrics are performing and allow you to adjust your strategy accordingly.
By gathering data from multiple sources in one place, companies can access a wealth of information they may otherwise not have access to.
It’s vital to ensure that all of this data is organised in a way that makes sense for your team so that it can be effectively analysed and used in decision-making processes.
The most effective form of business intelligence is obtained through internal sources. It can include customer profiles, sales figures, financial reports, product performance metrics, marketing campaigns, employee performance metrics and more. This analysis helps you quickly identify trends and capitalise on growth opportunities. By deep diving into your organisation’s internal data, you can gain valuable insights into your business’s performance and what areas require focus.
Fourth — Analyse Your Data
The next step is to analyse your data. It involves looking for patterns or trends that could be useful. Analysing data can be done manually or using specialised software tools. The goal is to identify actionable insights.
If customer survey shows that customers prefer one type of product over another, it could be used to your advantage.
Fifth — Data Visualisation
Finally, when data gets collected and analysed, it needs to be presented in a way that is easy to understand and interpret. Data visualisation helps people quickly digest large amounts of information. There are several ways to visualise data, such as charts, graphs, tables, maps, infographics, etc., depending on what type of information needs to be communicated and to whom it needs to be shared.
Finally — Act on Your Findings
Once you have identified meaningful insights through analysis of your data sources, it’s time to act on those findings! It might involve launching new marketing campaigns, introducing new services based on customer feedback, new pricing, or changing existing processes based on financial performance data.
Whatever actionable insights you uncover should inform your decisions to ensure long-term sustainability.
From providing deeper insights into customer behaviour to improving operational efficiencies, here are some of the top advantages of using BI:
- Faster Data-Driven Decision Making
- Greater Efficiency
- Increased Profitability
- Reduced Costs
- Better Customer Relationships
- Increased Market Share
