The Entrepreneur Job Description | Personal Touch Career Services

Ah, job descriptions: While a critical document for the HR department, sometimes their value is not always appreciated in the day-to-day operations of the company. However, a job description’s value extends way beyond just being a tool to hire new employees. In fact, they can help establish expectations, identify areas […]

Ah, job descriptions: While a critical document for the HR department, sometimes their value is not always appreciated in the day-to-day operations of the company. However, a job description’s value extends way beyond just being a tool to hire new employees. In fact, they can help establish expectations, identify areas of weakness, and give direction to the workday.

Interestingly enough, most entrepreneurs and business owners fail to write a job description for themselves. As a result, they perform their work “on instinct;” in the end, this results in overlooking key functions that can slip out-of-mind.

Many entrepreneurs may be quick to exclaim, “I do everything!” Well, that is not an effective management tool. For a job description to be work, it needs to state in clear terms what the areas of responsibility are and how they shall be performed.

Back some time ago, I created the job description for my role as the President of the Personal Touch Career Services. As a company, we provide practical tools for the job search, including resumes, LinkedIn profiles, interview coaching, and strategy development. As a professional speaker, I teach a variety of topics, including “LinkedIn for Business” and “Your Career: Do You Love It, Like It, Live With It or Loathe It?” When I was a solopreneur, the job was relatively simple. Now that we have six staff members and are one of the top-rated services in the Denver metro area on Google, just “winging it” when it comes to managing my own performance won’t cut it.

To create my job description, I set up the main functional areas of the business and then drilled down into each category to identify specific, actionable items that I could use to judge my performance:


  • Hold P&L responsibility
  • Establish and evaluate performance to short-term and long-term business plans
  • Manage vendors and contractors
  • Negotiate competitive contracts with suppliers, contractors, and service providers
  • Oversee quality control/quality assurance on all work performed
  • Perform business valuations and reviews monthly financial reports
  • Manage employees and conduct regular training and professional development
  • Consult with professionals and specialists for legal, financial planning, and tax planning purposes


  • Set sales quotas and goals for the month
  • Perform inbound/ outbound sales calls
  • Attend regular networking functions
  • Conduct consultative sales presentations and meetings with potential B2C and B2B clients
  • Prepare and send quotes for services
  • Follow up on previous sales calls
  • Build strategic alliances with related businesses
  • Gain referrals/ recommendations from past clients
  • Update CRM system
  • Evaluate sales monthly to identify trends, maximize marketing, and increase close rates


  • Create strategic and actionable marketing plans
  • Foster social media relationships to expand brand influence
  • Develop monthly editorial calendars for content creation and distribution
  • Develop, place, and manage advertising campaigns
  • Manage social media campaigns
  • Write blogs and white papers
  • Create, update, and refine WordPress website creation
  • Brand development and collateral (logos, company colors/ themes)
  • Produce and promote special events
  • Create and distribute monthly email newsletters
  • Create marketing materials (flyers, presentations)
  • Oversee reputation marketing
  • Secure and perform local/regional/national speaking engagements
  • Produce and edit video content, ranging from 1-5-minute promotional videos to 60-minute speeches
  • Manage podcast, “Tattooed Freaks in Business Suits:” find guests, select topics, write content, record episodes, edit content, post online in various formats, and promote


  • Process Accounts Payable/ Accounts Receivable and billing
  • Conduct payment collection and monitor automatic deposits
  • Perform monthly bank and account reconciliations
  • Prepare and review monthly, quarterly, and annual financial reports
  • Sales tax collection, reporting, filling, and payments
  • Perform monthly/ periodic financial close
  • Prepare annual budgets
  • Work with accountants to produce annual tax returns


  • Process payroll
  • File monthly/periodic tax forms and payments
  • Manage workman’s comp
  • Develop job descriptions for new and existing staff
  • Recruit staff and contractors while utilizing fair hiring practices
  • Negotiate salary and compensation packages while conducting analysis of competitive wages
  • Conducts staff performance evaluations
  • Benefits administration
  • 401(k)/IRA administration


  • Ensure proper operation of all equipment, internet connections, routers, and on-location IT operations
  • Source IT support and repair services
  • Research and complete new equipment purchases
  • Perform data back-up on cloud and external hard drives
  • File and retain warranty information


  • Maintain contact with customers before, during, and after services
  • Send and review customer surveys
  • Handle escalating customer issues


  • Calendar management
  • Perform data entry
  • Sort inbound/ outbound mail
  • Create and manage email lists
  • Produce class materials
  • Follow up on contacts made through networking efforts
  • Order and manage office supplies


As if all those responsibilities weren’t enough, I need to keep track of the actual work for my business:

  • All same duties as Resume Writers/Career Coaches
  • Teach classes and develop new, additional workshops and presentation
  • Coach clients one-on-one in job searching tactics, interview skills, networking, dealing with HR, career motivation, career planning, and professional development
  • Write new blogs and books; oversee book publishing

What it all means

Job descriptions are important for another reason: Determining when you need help. As a former HR/Recruiter myself, I know that when any department is struggling, it’s crucial to evaluate the current job descriptions to the actual work being performed – or missed, for that matter.

After creating my Entrepreneur Job Description, I determined that it was more cost-effective to hire a part time staff person to help with the mundane operations while I concentrated on the revenue-generating functions.  Plus, I get to focus more time on doing what I love – which is why I got into business for myself in the first place.

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