At the height of the Covid pandemic in December 2020, marketing executive Katie Klumper called former colleague Vikram Tank with a request that had nothing to do with her day job: Would he team up with her to start a business selling condiments. The executives, who met years earlier while […]
Turning
Auto dealers are awash in data. Today, every customer transaction is recorded in their CRM tool. Vehicle information abounds in the Dealership Management System. Local market data on age, race, income, education level and media habits are readily available from various marketing partners. There is software to help dealers track […]
Business intelligence definition Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence […]