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Communication, life blood of any organization in business world

by Premasara Epasinghe
B A (Cey), Dip in Ed, Dip in Mktg, Lecturer, Educationist, Public Relations and Marketing Consultant

source: http://www.dailynews.lk/2013/01/15/bus14.asp

The word communication can be defined as sending and receiving information, emotions, ways of thinking or behaving, between two or more persons by using verbal or non-verbal, body language with a view to understanding.

An exchange of information by people can also be defined as communication. Thing that is communicated, or a message can also be considered as communication. Further, communicating through roads, railways, telephone and telegraph lines between places or radio or TV is also a kind of communication. In “Marketing Management Jargon” a sender creates a message and transmit to a receiver. For this, number of communication methods can be adopted. In the modern business world, communication plays an important role. It is a significant tool for business

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