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The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound
There are two types of names you can create out of spare parts: compound and blended words. Compound words are still recognizable as names made of two words. Blended words go a step further — they’re sometimes recognizable, but not always.
Now let’s go one step past that: Let’s talk about creating words that don’t have any clear trace of their origins.
There’s a French term called bricolage. It roughly translates as “to tinker” or “DIY.” In art, it means that everything we create contains bits of other things. For instance, works by Picasso contain bits of Cezanne which contain bits of Pissarro. It may be that there aren’t truly made-up words but that