Why Fake Words May Be Right for Your New Business Name

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The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound

There are two types of names you can create out of spare parts: compound and blended words. Compound words are still recognizable as names made of two words. Blended words go a step further — they’re sometimes recognizable, but not always.

Now let’s go one step past that: Let’s talk about creating words that don’t have any clear trace of their origins.

There’s a French term called bricolage. It roughly translates as “to tinker” or “DIY.” In art, it means that everything we create contains bits of other things. For instance, works by Picasso contain bits of Cezanne which contain bits of Pissarro. It may be that there aren’t truly made-up words but that

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As the Managing Director and sole shareholder of a small boutique law firm, I am ultimately responsible for everything.  Though my business is legal services, the same can be said of many other entrepreneur businessmen in the services industry.  It is however true that the path of the entrepreneur is filled with a rocky road of challenges and disappointments completely unrelated to their core business.  Most entrepreneurs are driven by the insatiable challenge of wanting to prove something, each personal and unique.

Excuse my tardiness but “ENTREPRENEURS BEWARE”:

  • A good idea does not always translate into a good business but a good idea well implemented can solve a multitude of problems once you make a constructive decision, so take time out to think about what you are doing, often better than endless hours of hard work without purpose.
  • Passion trumps knowledge because it takes time and effort time to
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10 Words That Describe An Entrepreneur

When you think about an entrepreneur, you usually think about someone who is all about business. The reality is that a true entrepreneur is about change, creation and much more than business. He is all about doing something good in the world.

Here are ten words that describe an entrepreneur:

Passion: An entrepreneur needs passion just like an airplane needs fuel. They both travel at high altitudes but have to stay grounded once in a while to deal with the world. To sustain that flight, an entrepreneur needs to fuel his soul with passion. As a businessman, you need to be excited about what you are doing every day to keep moving forward.

Perseverance: When you are fighting the fight, you will get knocked down. The one who wins is not the one who not only avoids the punches but also keeps getting up and keeps fighting day in and

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