Entrepreneurship resides not only in the school of business, but also in the zeitgeist of liberal and contemporary culture. Fifty years ago the world was dominated by singular corporations that provided for nearly everything from phone lines to nuclear devices and radiators such as lasers (Bell laboratories).
However, today the world is spammed and clogged by the myriads of companies and proprietorships each yearning for their piece of the pie. Yes, we still do have those corporations that some consider to be bullies that monopolize in excess. Microsoft and Coke-A-Cola are examples of such corporations. But today, we as consumers and customers have more choices and thus more rationality in terms of how and why the product or service would, should, or could benefit us. Thus, that is or should be the basic mindset for an amateur yuppy seeking a self-employed vocation in the often