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Lecture 1: What is Entrepreneurship | Video Tutorials | New Enterprises | Sloan School of Management

Descriptions: In this video, two dramatically different types of entrepreneurship, Small and Medium Enterprise Entrepreneurship (SME) and Innovation Driven Enterprise Entrepreneurship (IDE) are discussed as well as what this distinction means for aspiring entrepreneurs.

Instructor: Bill Aulet

BILL AULET: Hi. My name is Bill Aulet. I’m going to talk about disciplined entrepreneurship– 24 steps to successfully launching a new venture. What I’m going to start with is, what is entrepreneurship? Because this term is used all the time. It’s bandied about. Everyone’s for entrepreneurship. However, there’s two fundamentally different types of entrepreneurship that I want to talk about.

First of all, we have entrepreneurship. We have what we’ll call SME entrepreneurship. SME stands for Small Medium Enterprise entrepreneurship. These are fundamentally small companies that will stay small, and they may have been around for a while. They’re focused on local markets. They’re often service businesses that are servicing a local

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