Business intelligence is a technology-driven process for analyzing data and preparing actionable information to make data-driven decisions. Business intelligence comprises strategies and technology used by the enterprises for data analysis of business information. Business intelligence technologies can handle large amounts of structured and unstructured data to identify, develop and create new strategic business opportunities. They aim to allow for the easy interpretation of these big data to identify new opportunities and implementing an effective strategy based on insights that can provide businesses with a competitive market advantage and long-term stability.
Types of Business Intelligence
There is a cloud of debate among decision makers in business to choose the type of business intelligence they should adopt. When managers have a good idea of what they wish to analyze sales figures or customer satisfaction stats but they are not aware of the end results then most preferred tool is strategic business intelligence