Touch

The Entrepreneur Job Description | Personal Touch Career Services

Ah, job descriptions: While a critical document for the HR department, sometimes their value is not always appreciated in the day-to-day operations of the company. However, a job description’s value extends way beyond just being a tool to hire new employees. In fact, they can help establish expectations, identify areas of weakness, and give direction to the workday.

Interestingly enough, most entrepreneurs and business owners fail to write a job description for themselves. As a result, they perform their work “on instinct;” in the end, this results in overlooking key functions that can slip out-of-mind.

Many entrepreneurs may be quick to exclaim, “I do everything!” Well, that is not an effective management tool. For a job description to be work, it needs to state in clear terms what the areas of responsibility are and how they shall be performed.

Back some time ago, I created the job description for my

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3 Critical Sales Touch Points to Grow Your Business

Finding qualified prospects is key to growing your business.


5 min read

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Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground?

According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers in a 24-month period. To avoid falling victim to heavy churn, entrepreneurs and their sales teams can’t afford to play a guessing game with prospect touchpoints.

Mastering the art of communication frequency requires a careful balance, though. Not only must salespeople make prospects feel appreciated and valued, but they must also spend as much time as possible bringing in new business. Relationships are great, but when prospects with a limited budget and finicky demands ask for too much time, salespeople need to know when to

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