Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has introduced a business intelligence software designed to help brands surface insights across the customer journey. Marrying experience management (XM) data with disparate third-party datasets, the solution provides a unified view of the cross-channel experience for both purchasers and non-purchasers.
Complementing the smg360® reporting platform and the firm’s differentiated service model, SMG’s business intelligence software puts the power of data collected across the business in the hands of users tasked with driving strategy across the enterprise. Designed for data analysts and power users, the solution segments multiple datasets in a centralized reporting dashboard, using dynamic filters and compelling visualizations to surface real-time insights across the customer journey.
In addition to bringing together disparate types of data, the business intelligence solution gives brands a more holistic view of the customer journey through compelling,