Mini-glossary: Business intelligence and analytics terms you should know

These 21 terms are essential to learn if your IT job requires you to work with BI or analytics.

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Business intelligence (BI) and data analytics give tech decision makers a clearer idea of how well their companies are running, and if they are meeting goals. Some business users struggle to understand how BI and analytics work in concept and in practice. These 21 terms should be in every BI or data analyst’s vocabulary.

SEE: Mini-glossary: Big data terms you should know

Ad Hoc Query

The ability to create a one-off, “on demand” report from BI or analytics software that answers a specific business question.


The severing of links between people in a database and their records to prevent the discovery of the source of the records, and to maintain privacy and confidentiality.

Behavioral analytics

Using data about people’s behavior to understand intent and predict future actions.


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