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What Is Business Intelligence and Why Does It Matter to Enterprises in 2020?

The industry for business intelligence is evolving at a rapid pace.

Every year, the rising volume of data in the current marketplace pushes companies to think more carefully about how they can better understand and serve their customers. Businesses of all sizes are quickly learning that only with the right insights can they make the decisions required to outshine the competition. 

However, as the state of business intelligence (BI) continues to evolve, driven by disruptive technology and new demands, there are still companies that don’t fully understand it. Many organisations overlook BI solutions as something that’s “nice to have”when the truth is that they’re becoming absolutely essential to the modern landscape. 

Here’s your guide to the reality of business intelligence, and why it matters in 2020 and beyond. 

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What Is Business Intelligence?

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