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A Business Intelligence Approach To Link Building

Organic search traffic can be a tremendously profitable marketing channel.

To acquire organic search traffic, you need a technically sound website, great content, and high-quality backlinks. Although this may seem like an oversimplification, it’s the foundation for SEO.

Assuming you’ve got your website and content in a comfortable spot, backlinks are going to be the next area you’ll want to address.

Many studies still show backlinks are crucial to ranking your website on Google’s search engine results page. Even Google will tell you that backlinks are one of their algorithms’ top three ranking factors.

A mistake many organizations make is not a lack of investment in link building (although there’s plenty of that). It’s a blind investment in link building.

The economics of a business problem should always be a consideration before execution, NOT after. Organic search traffic acquisition is no different. 

Just because you need backlinks to increase

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