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All business operates with data – information generated from your company’s many internal and external sources. And these data channels serve as a pair of eyes for executives, supplying them with the analytical information about what is going on with the business and the market. Accordingly, any misconception, inaccuracy, or lack of information may lead to a distorted view of the market situation as well as internal operations – followed by bad decisions.
Making data-driven decisions requires a 360° view of all the aspects of your business, even those you didn’t think of. But how to turn unstructured data chunks into something useful? The answer is business intelligence.
We’ve already discussed machine learning strategy. In this article, we’ll discuss the actual steps of bringing business intelligence into your existing corporate infrastructure. You will learn how to set up a business intelligence strategy and integrate tools into