harder

Starting a business much harder than ‘entrepreneurship porn’ seems

  • Starting a business isn’t as exhilarating as it can seem, experts say.
  • The rise of “entrepreneurship porn” is luring many ambitious young Americans into launching their own companies, when they might be better off joining a more established organization.
  • If they do decide to found a company, these entrepreneurs should at least be adequately prepared, instead of simply diving in headfirst. Entrepreneurship isn’t just about risk-taking and passion.
  • Visit BusinessInsider.com for more stories.

Tomas Chamorro-Premuzic has been teaching MBA students for more than 15 years.

When he first started teaching, all his students wanted to work for corporate giants like Goldman Sachs, IBM, and Unilever.

A decade later, Google, Facebook, Apple, and Amazon were the big draws.

“Now,” he told me when we spoke by phone in July, “the vast majority tell me, ‘You know, I’m going to be a startup guy. I’m launching something. I’m going to create

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