Food

Pet Food market grows around the world

According to PMMI Business Intelligence, a move to smaller dogs is driving a change to smaller packaging formats.

According to PMMI Business Intelligence, a move to smaller dogs is driving a change to smaller packaging formats.

According to “Trends and Drivers Impacting the Pet Food Industry,” this trend to “humanize” our pets has been going on for some time, and can require changes in processing–more slowly to preserve textural integrity, at lower temperatures to preserve nutritional value, with more exotic ingredients, with a continued shift of packaging towards pouches to prevent the deterioration of nutrients through oxidation.

This change will result in an increase demand for fillers, FFS, and other pouch compatible primary packaging equipment.

The pet food market is broken up into four main food groups: 

  • Dry Food (Kibble)
  • Wet Food (Pate’, Minced and Shredded, Gravies and Chunks, Morsels and Cubed)
  • Treats and Snacks (Biscuits, Soft Chews, Jerky, Chews and Bones)
  • Nutraceuticals (Vitamins and Minerals, Dietary, Enzymes, Probiotics)

A premium category exists for each of the food

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“Humanization” of Pet Food Drive Change

In the U.S., the Cat and Dog segments represent 95% of the pet food market and their share is expected to keep growing until 2024 increasing their dominance over “Other Pet” foods.  

Interestingly enough, there is almost an even number of dogs and cats in the US (90-95 million dogs and cats ) but dog food outsells cat food 2:1.  Other pets, led by more than 150 million fish in the US alone, represent a tiny fraction of the market whose share is projected to decline.

Major players in the U.S. include Mars Petcare, Nestle Purina, JM Smucker, Hill’s Pet and Diamond Pet Foods

Many of the same trends driving human food packaging, such as sustainability and e-commerce, are also driving pet food packaging developments.

The author's cat, Clancy, often kicks Sullivan the Bull Dog off of his daybed to steal a catnap. #shelterinplace.The author’s cat, Clancy, often kicks Sullivan the Bull Dog off of his daybed to steal a catnap. #shelterinplace.

In addition, a major trend is

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The 5 Most Powerful Celebrity Food Entrepreneurs Right Now

A select few in that world, though, have managed to surmount the odds, with some even developing business ventures outside their original niche. Chefs step out of the  kitchen to double as writers and TV hosts; restaurant owners become brand ambassadors. It’s not surprising, then, that several of AdWeek‘s recently crowned “30 Most Influential People In Food” have a flair for entrepreneurship.

Here are six food innovators who have cooked the competition to become some of the most prominent leaders in their field.

Mario Batali might have one of the best-known names in the food industry. The author of 10 cookbooks (and counting), the two-time James Beard Award winner has taken his talent from the kitchen to the boardroom, presiding over a veritable empire of eateries–with an impressive success rate. Together with his business partner Joe Bastianich, the celebrity chef co-owns restaurants and Italian marketplaces in New York City,

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