Today there is no dearth of personalized items in the world. Only last week, Prime Minister Modi’s personalized clothes and President Obama’s customized car made headlines. Personalization or customization is the name of the game. Be it apps, trainers, vehicles, toys, bags, shoes or clothing. There is nothing that is not personalized. In this visibly customer centric world special moments of life can be crafted to create an unforgettable experience. Two of these special occasions are birthdays and weddings which revolve around the celebratory cake cutting. Though customized cakes are not new to India, over the past decade home bakers have been actively baking and crafting cakes.
In the past one year there has been a big boom in this industry; thanks to the internet the exposure has been rampant. Though veterans constitute a relatively smaller group, there is a large number of home bakers who have started baking customized