Business Intelligence vs Business Analytics: What’s the Difference?

Business intelligence and business analytics… aren’t they the same thing?

Or are they describing opposite processes?

There are a lot of big words that get thrown around in the world of BI, and it’s easy to get lost in a whirlwind of interpretation.

Business Analytics vs Busienss Intelligence

Trending Terminology

The diversity of opinion reflects the fluidity of how we understand the defining language of the field.

It also demonstrates that in business intelligence, one term can mean different things to different people, depending on their business focus and their perspective.

Though it is commonly called the BI field, the number of Google searches for “business analytics” have risen sharply in the past 10 years vs. a mild decline for “business intelligence.”

Free Report: Selecting The Right BI Vendor

Choosing a BI vendor is all about finding the right fit. Our exclusive report will walk you through the process and help you select the perfect

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Guide for Big Data, Business Intelligence & Analytics for Small Business

In the past, business intelligence was a privilege of large companies who could afford to maintain teams of IT specialists and data scientists. But in the last decade, as technology has developed rapidly, the software has become not only more lightweight and powerful but also more accessible. Small businesses can use the same tools as main market players and face their competitors. New self-service tools prove that business intelligence is no rocket science but rather a useful tool to help to turn data into informed decisions. Now every company can harness the power of modern BI software to raise their bottom line since business intelligence for small business has become accessible and affordable. But what exactly makes business intelligence indispensable?

To get started in this journey, it is essential to know that BI can be adapted to any business model or industry. We have seen in our other blog posts,

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Sigma Computing Makes the Data-Driven Marketing Dream a Reality with New Analytics and Business Intelligence Templates

SAN FRANCISCO, May 5, 2020 /PRNewswire/ — Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), is powering data-driven marketing teams with new templates. Rather than toggling between dashboards in countless tools, marketers can now easily aggregate data into a single dashboard and analyze it themselves for richer, more impactful insights.

“Sigma’s new templates make it easy for marketers to take advantage of all their data quickly and finally get a complete picture of the customer journey,” said Candace Ng, President, IT Strategists. “Marketers have been missing out on transformative insights because their data is spread across multiple platforms. With Sigma, marketers can easily spot trends, patterns, and correlations others miss and a single insight has the power to transform a business.”

Frank Bell from IT Strategists will host a webinar entitled “Integrate & Analyze: How to Become a Modern Marketer” on Thursday, May

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Driving Innovation through Big Data Analytics

State of Business Intelligence/Business Analytics
surveys are closed. Report will be sent to participants in 2013.

The BI Congress attendance
has reached our maximum limit.

Registration is now closed.

The 2012 Business Intelligence Congress 3
will bring together academic professionals and
industry representatives who share a common passion for research and education
innovation in the field of analytics. In the spirit of open
innovation – learn from, contribute your knowledge to, and brainstorm with the
key industry and academic movers and shakers

Our 2012 program will be dedicated to
Dr. Paul Gray. We are
grateful for his decades of contributions to the decision support field,
including his founding leadership of SIGDSS and his recent executive
leadership of the Teradata Univeristy Network.

suggest that you use this BI Congress website for the latest

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BI Analysis: MySQL for Data Analytics and Business Intelligence

How important is database management in the age of big data and analytics?

It is really important.   

How many employers would be happy to hire employees who can use data for the purposes of business intelligence?   

All of them.

How many people have these skills?

Not enough.

This is why now is the time to learn SQL and gain a competitive advantage in the job market. Remember, the average salary of a SQL developer is $92,000! That’s a lucrative career.   

How come?   

Well, when you can work with SQL, it means you don’t have to rely on others sending you data and executing queries for you. You can do that on your own. This allows you to be independent and dig deeper into the data to obtain the answers to questions that might improve the way your company does its business. For instance, Database management is the foundation for data

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Center for Business Intelligence and Analytics | Center for Business Intelligence and Analytics

Center for Business Intelligence and Analytics | Center for Business Intelligence and Analytics | Virginia Tech

Future Leaders… Take the Extra leap

The Center for Business Intelligence and Analytics (CBIA) is home to Virginia Tech’s master’s program in business analytics (known as the MSBA-BA), producing next-generation, high-impact business analytics leaders. This one-year program is open to all undergraduate majors.


“Big data and analytics are impacting every sector of business. By supporting research, teaching, and outreach in business intelligence and analytics, the CBIA will keep the Virginia Tech community at the forefront of this field.“ —Robert Sumichrast, Dean 

Data visualization class held in

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Comparing Business Intelligence vs. Analytics

Business intelligence (BI) vs analytics: Today, these two terms are pretty much used interchangeably. They both generally describe the practice of using data to make better business decisions.

But are they actually the same thing? Should we be treating these terms as synonyms?  

Customers are demanding modern analytics capabilities in the applications they use every day. But what are the product teams behind those applications calling these features: BI? Or analytics?

Here, I offer up my definition of these two terms and outline the similarities and differences.

>> What’s Shifting in the BI and Analytics Market? Read the Report from Nucleus Research <<

Business Intelligence (BI)

BI has largely come to represent a set of technologies that support decision-making within enterprises focusing primarily on executives, middle management, and the analysts who support them.

While there is a lot to a BI technology stack, the main outputs are dashboards (for executives),

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What is Business Intelligence? – IBM Business Analytics Blog

Reading Time: 3 minutes

Data is everywhere. In your phone, your TV, your car, your house, your company’s ledgers and supply chain . . . we’re living in a world awash with data. However, it’s not the data itself that really matters, it’s what you do with it. That’s where data analytics — and business intelligence — comes in.

Data analytics is one of the fastest-growing, most strategic parts of business today. It has become the lifeline for critical business decisions. That’s why, in recent years, we’ve seen an explosion of desktop, self-service business intelligence (BI) tools.

BI = Business Intelligence

So, what is business intelligence? In short, BI is an orchestrated set of software, services, and work processes to ingest data and present it in different user-friendly views like reports, visualizations, dashboards, charts, graphs, and maps.

Today’s BI tools allow your everyday business user to interact with all different

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Mini-glossary: Business intelligence and analytics terms you should know

These 21 terms are essential to learn if your IT job requires you to work with BI or analytics.

Image: iStock

Business intelligence (BI) and data analytics give tech decision makers a clearer idea of how well their companies are running, and if they are meeting goals. Some business users struggle to understand how BI and analytics work in concept and in practice. These 21 terms should be in every BI or data analyst’s vocabulary.

SEE: Mini-glossary: Big data terms you should know

Ad Hoc Query

The ability to create a one-off, “on demand” report from BI or analytics software that answers a specific business question.


The severing of links between people in a database and their records to prevent the discovery of the source of the records, and to maintain privacy and confidentiality.

Behavioral analytics

Using data about people’s behavior to understand intent and predict future actions.


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Business Intelligence and Analytics Market Covid-19 Updated –

Business Intelligence and Analytics market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of 5.1% in the forecast period of 2020 to 2025 and will expected to reach USD 22250 million by 2025, from USD 18230 million in 2019.

This study specially analyses the impact of Covid-19 outbreak on the Business Intelligence and Analytics, covering the supply chain analysis, impact assessment to the Business Intelligence and Analytics market size growth rate in several scenarios, and the measures to be undertaken by Business Intelligence and Analytics companies in response to the COVID-19 epidemic.

Get Sample Copy of this Report@

The Business Intelligence and Analytics Market report profiles the following companies, which includes: Tibco Software, Microsoft Corporation, SAP AG, Tableau Software,Inc, Microstrategy,Inc, SAS Institute,Inc, IBM Corporation, Oracle Corporation, Qlik Technologies,Inc, Information Builders.

Market segmentation
Business Intelligence and Analytics market is split

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