Business intelligence and business analytics… aren’t they the same thing?
Or are they describing opposite processes?
There are a lot of big words that get thrown around in the world of BI, and it’s easy to get lost in a whirlwind of interpretation.
The diversity of opinion reflects the fluidity of how we understand the defining language of the field.
It also demonstrates that in business intelligence, one term can mean different things to different people, depending on their business focus and their perspective.
Though it is commonly called the BI field, the number of Google searches for “business analytics” have risen sharply in the past 10 years vs. a mild decline for “business intelligence.”
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