Simply put, the new world of AI isn’t just for enterprises anymore. The combination of huge computing power advances and a world dominated by cloud-enabled, data-producing devices and apps changed the game. And companies like Salesforce, which have been committed to democratizing the technology of customer relationship management for years, are now doing the same for AI.
So AI is real. But how real? And how does all that matter to a business like yours? Probably the first thing to understand is that the AI people are already experiencing in movie recommendations, driving apps, and voice commands is changing their expectations. And the “they” here is none other than your customer. Quite simply, their experience of AI in consumer apps means they expect you to know more about them so that you can do more for them, even giving them the help and answers they’re looking for before they ask. Automatically.
- How much they’re interested in buying something from you (or not) and what they’re interested in buying – before you talk to them
- How to fix problems for them before problems even become remotely obvious
- The understanding to show them more of what they want and be right about it more often
AI not only helps you meet the increasing challenges of these customer expectations, but it allows the great sales, service, and marketing people you have to be even better. So instead of spending time building models, creating theories and strategies, and generally doing a lot of homework before your folks talk to a customer or prospect, that work is done and your people can not only get to YES faster, but move on to the next possible YES faster. And that, in turn, has a positive halo effect, giving your employees and you more confidence to try new things.
More importantly, this augmentation of their abilities means when they do get to YES, they’re closing more deals, faster, driving more sales revenue and, consequently, growth. And growth leads to needing more people. For sales. For service. For marketing. For everything.