SG Gaming – Business Intelligence


Bally Business Intelligence is an advanced application that allows you to analyze and visualize the extensive data gathered throughout your business enterprise.

Adding Visualization Profiler to your BI arsenal will allow you the ability to truly analyze how changes in the environment will impact your business. The Data Analysis Dashboard provides management with indicators and tabular data that show the status of your operation.

Campaign Management is an exciting tool that provides the functionality to manage, monitor, and summarize multiple marketing campaigns. This marketing-driven application lets you compare budget vs. actual ROI during and after campaigns to determine the effectiveness of each promotion.

The Reporting Dashboard tool is a robust web-based application that contains more than 350 industry-standard reports and Ad-Hoc Reporting capabilities using Microsoft® Reporting services and Bally designed OLAP cubes. These reports provide quick access to current and historical data on slots, tables, marketing, and players.

The Predictive Analytics leverages the vast information in the Bally BI system to generate more accurate predictions. Predictive model results can be used across a wide range of applications, from providing targeted mailing lists to suggesting slot floor changes for Bally Command Center™.  

Improve Your Technology Infrastructure
Bally delivers essential solutions that will help your customers grow their business through improved understanding of:

  • Gaming floor performance
  • Player and game interaction
  • Player behavior and trending
  • Player loyalty and value



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