Feed Marketing Data Into Your Business Intelligence Tool

Feed Marketing Data Into Your Business Intelligence Tool | Funnel

business intelligence software


Looker has harnessed the power of SQL to create a uniquely powerful business intelligence data analytics platform that helps companies get real value from their data. Funnel, a Looker partner, automates the collection and mapping process for you, so you can focus more on visualising and making the important decisions.

business intelligence tools

Power BI

Power BI is a suite of analytical BI tools that deliver insights throughout your organization. Connect all of your marketing sources through one connector provided by Funnel to simplify data prep, drive ad hoc analysis and produce beautiful reports. Everyone can create personalized dashboards with a unique, 360-degree view of their business.


Everything you need to feed your marketing data into your Business Intelligence software.

Connect in minutes

Instead of creating connections to all of your individual marketing sources, Funnel’s single connector makes it easy to connect all of your data to your business intelligence software in minutes.

Group your data

Using Funnel dimensions is a great way to make meaningful groups of data. Instead of reporting on data separately, you can create simple rules to combine data across multiple sources and automatically feed the data into your business intelligence tools.

Over 500 marketing sources

With connections to over 500 sources and growing, we’ll ensure that you’ll never have to worry about finding alternative solutions for less common platforms or business intelligence tools you use.

Import historical data

When connecting your marketing sources to Funnel, we automatically pull in up to 2 years worth of data. This means that year on year analysis across all of your sources is not only possible, but can be achieved in minutes.

Data always up to date

Funnel automatically keeps all of your data up to date and synced with your data warehouse. This means that If you make any adjustments or the historic data changes, you don’t have to sync these changes manually.

Personalised support

When using Funnel you’ll have unlimited access to a team of product specialists. We’re always on hand to help with setting up your data source configurations, connecting to your business intelligence tools and answering any questions you may have.

Data sources

Data from over 500 marketing and advertising platforms

  1. Fabio Krauss Stabel
    Product Owner,
    Densou Trading Desk

    “Help with custom integrations is a unique service that we value tremendously.”

    Mark Bosold
    Head of Analytics & BI,

    “The real benefit we see is being able to get not just paid data in one place but also social, display and marketing cost data all into a single place automatically.”

    Jonny Day
    Head of Digital Marketing,

    “Funnel has saved my life.”

    Helena Giménez
    Head of insights,
    ABA English

Frequently asked questions

Can I join data from multiple data sources with Funnel?

Yes. Funnel normalizes your data and allows you to join data from as many data sources as you like in the same graph or chart.

Do I need to pay for every data source I want to use?

No. With Funnel you can add as many data sources as you like for the same price. Our pricing is based on your monthly ad spend. If you can’t find a data source you need in our data source list, just send a request and we’ll build it for you free of charge.

Can I get a free trial?

Yes. We want to make sure you’ll get a flying start and therefore we always include a managed onboarding before you start your free trial.

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