A wise woman said recently, “Your brand is your promise.” – Dana DiTomaso, MozCon 2015
Whether you are doing digital, print, television, or in-person marketing, your brand is what clients expect you to deliver. Whether your B2B branding focuses on excellent customer service, personalized solutions, cost-effective products, or fast delivery, your branding sets the stage for clients’ expectations.
There can be a lot of fluff and uncertainty around branding and brand strategy. By keeping in mind that your brand is a promise, you can get to the core of your brand (and overall marketing, sales, and product strategy). We’ve compiled 15 crazy branding statistics that marketers need to know to help put the importance of proper B2B brand creation and maintenance into perspective.
45% of a brand’s image can be attributed to what it says and how it says it.
Your brand is your promise, what you say you will