In the modern business environment, big data is king. But data in itself doesn’t determine whether a business will succeed or not, it must be organized and contextualized in such a way that valuable insights can be gleaned and acted on.
Learn how advanced BI tools can automate this process, integrating evolving technologies like machine learning to help organizations respond to changing conditions articulated by the data they gather.
What is business intelligence?
Business intelligence, or BI, is the process by which organizations collect, organize and contextualize data, often using visualizations to make it easy to understand data-driven insights at a glance. The term originated in the 1960s and has expanded in meaning; today, BI refers to a wide range of data-related activities, including data mining, reporting, visualization, and querying.
“Business intelligence can mean something different at each company, but at the core of it, the BI team is responsible