Businesses and enterprises have a lot of data to contend with. From acquisition and retention metrics to prospective customers, internal business processes, partners, affiliates, and competitor data, knowing what data matters most to your business can be difficult.
Often, businesses can’t -or simply neglect to -leverage their data effectively into actionable wins that can grow revenue and help them operate more efficiently.
That’s where business intelligence (BI) tools can really help. They pull your data from dozens of sources, clean it up, transform it, and display it visually via dashboards and reports, which are far easier to interpret than raw numbers and fields. BI also makes it easier to track the ins and outs of what’s actually happening in your company.
While BI tools have been around for decades, there’s been an explosion of excellent online tools entering the market in recent years. These tools are constantly evolving to meet