Click to learn more about author Samuel Bocetta.
Companies are implementing business strategies
with some key objectives in mind: cost reduction, improvements in efficiency,
and enhanced profitability.
Business intelligence can add huge value in these areas, which is why professionals in business intelligence and data analysis are in great demand. In a 2017 IBM report, the demand for data scientists in the United States was expected to increase to 28 percent by 2020. Now here we are.
Business intelligence involves the analysis of past and current data in order to provide practical insights for informed decision-making. The data can be diverse depending on needs. For example, it can include sales that result over a specific length of time, client behavior, or operating costs. Data analytics also often involve prescriptive analysis and predictive modeling.
These and other methods are merged by
experienced professionals with artificial intelligence (AI) and machine