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The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound.
There’s a widely used acronym that you may have heard of: KISS — keep it simple, stupid. But it’s an old saying, and it needs updating. How about, “Keep it simple, smarty”? Simple is the new smart, and it is, in fact, exactly what most people need to focus on when starting a business.
Let’s talk about some key ways you can set up your ageless startup’s mission, values and goals in a way that provides simplicity and clarity for both you and your customers.
Determine Your Mission
At the heart of every new enterprise is the organization’s mission. A mission statement is a short, succinct statement about how you’ll position your organization to interact with