“A glass of wine in the evening is such a marker, [going] from the rush of the day to the slowing down for the evening,” says Helen McGinn. As a drinks writer, the ritual is both work and pleasure. And so, when she signed up to last year’s Dry January, she went on a quest for non-alcoholic alternatives.
The search led to McGinn’s book, Teetotal Tipples, which was published in December 2016 and highlights a growing trend in adult drinking habits. The proportion of Brits regularly drinking is at its lowest (56.9%) since 2005, according to the latest research by the Office of National Statistics statistics. In 2017, 5 million people signed up to Dry January. Other campaigns such as Macmillan Cancer Support’s Go Sober for October, aim to encourage drinkers to abstain later in the year.
While researching for the book, McGinn came across non-alcoholic spirit Seedlip,