What is business intelligence (BI)?
A quick internet search will return as many definitions of ‘business intelligence’ as you could wish for, each with their own pros and cons.
Whilst not at all seeking to claim ours is any better or worse than others, we have used the following as a source of reference during the production of this resource and during the initiatives which led up to it:
‘Evidence-based decision-making and the processes that gather, present, and use that evidence base. It can extend from providing evidence to support potential students’ decisions whether or not to apply for a course, through evidence to support individual faculty and staff members, teams and departments, to evidence to support strategic decisions for the whole organisation.’